We show our work by running it.
Anyone can screenshot a launch. These are products Ivylane designed, built, and still operates — which means every architectural decision below has been tested by real users, real payments, and real 2 a.m. incidents. Client work happens too; much of it is private, and we'd rather show you running software than logos.
CloudPlus Marketing
The problem: local businesses can't tell whether AI assistants recommend them. The build: an automated visibility-audit engine — crawling, scoring, PDF reporting, Stripe billing — shipped as a self-serve product.
Case study
Mohawk Central
The problem: a region's events, school livestreams, and news scattered across dozens of sites. The build: an aggregation platform with one fast, plain front page — the "directory idea" everyone has, actually shipped.
Case study
Clipsboard
The problem: sharing more than one YouTube clip means a messy list of links. The build: editorial 3×3 boards on a fast front end — and a lesson in keeping a product deliberately small.
Case study
Jtera
The problem: commerce is won or lost after launch, in operations. The work: a Shopify storefront run end to end — theme, product data, integrations, and the daily discipline that keeps a store profitable.
Case studyCase studies, not portfolio thumbnails.
Each write-up follows the same structure — problem, constraints, approach, architecture, results, and what we learned — so an executive can skim the first two sections and an engineer can go all the way down. Numbers appear only where we can stand behind them; where a result is qualitative, we say so plainly.
Problem & outcome
The first section of every case study states the problem and where the product stands today, in plain English. Two minutes, no jargon.
Constraints & strategy
Why we scoped it the way we did, what we deliberately left out, and the decisions that looked small but weren't.
Architecture & lessons
The stack, the trade-offs, and what we'd do differently — including the parts that didn't work. Related capabilities and insights are linked from each study.
Have a problem worth building on?
Describe it in plain English. You'll get an honest take within one business day — including "don't build this" if that's the truth.